Envisioning Retail: Decade long collaboration with Garrett Leight
"With a decade-long relationship with Garrett Leight California Optical (GLCO), architecture and research practice West of West is intimately familiar with the eyewear company’s visual and brand identity. The architects’ latest work for GLCO includes three stores, one in Los Angeles and two in New York. In looking at all three together, it’s clear West of West has developed and evolved a design language for the brand.
The interior design of the three stores reflects the impeccable craftsmanship and timeless design of GLCO glasses. Simple geometries, Baltic birch plywood, orange-tinted glass, and their signature 4×4 tiles repeat throughout the three retail spaces, completed between 2021 and 2023. Yet the result feels far from monotonous; West of West allows for individual quirks that differentiate the spaces and maintain a cohesive design."