7 For All Mankind

West of West was commissioned to design the new 7 For All Mankind store situated within an open-air mall in Los Angeles. The project was dedicated to the creation of memorable experiences through spaces that were approachable, interactive, engaging, and ultimately human.

The team was tasked with the challenge of reinventing the way the brand spoke inclusively to all customers of all genders. To do so, the project focused on three different experiences: An archive to showcase the brand’s full collection, an interactive display system, and a bar to gather and learn more about the brand.