West of West collaborates with Puma to create innovation hub

Puma Pumps Up Innovation Focus With Opening of New Los Angeles Office

"Puma has opened the doors to its new creative and innovation hub in Los Angeles. Located in West Hollywood, the new two-story, 20,000-square-foot PumaStudio L.A. is part of the German company’s strategic priority to “win” in the U.S.

Designed in collaboration with firm West of West to fuel the brand’s next era of innovation, Puma noted that the new studio is “more than just an office” and serves as a place where “design, marketing and culture collide.” It will also complement Puma’s existing global and regional product teams located in Somerville, Mass."

- Stephen Garner - WWD