PUMA Studio

Los Angeles, CA

PUMA Studio is a prototype for tomorrow’s workplace.

Designed as a vertical campus modeled on the idea of an atelier, with programs including showrooms, workspaces, libraries, media creation, prototyping, and material R&D. It is designed to be a destination, using specific, choreographed task-based programming as a catalyst for cultural production.

Outside, the building aligns with the scale of the surrounding low-density neighborhood, resulting in a stepped profile that contains indoor and outdoor workspaces on every floor. The terraces layered across the building’s north and south facades are planted with native drought-tolerant species. The four-story exterior stair on the north façade connects the ground level plaza with all floors. When illuminated at night, the stair comes a visible neighborhood beacon.

Inside, PUMA Studio is a place of both ideas and making, where experimentation and execution exist in constant dialogue. Influenced by Los Angeles’ culture of film and history of cinema, the project treats light, space, and composition as essential tools for shaping a series of diverse experiences. The spaces are further differentiated by hybrid CLT-steel construction that was selected for its sustainability, structural integrity, aesthetic characteristics, and design flexibility.

Press:

LA Times: Why companies are making this change to their office space

Dezeen Features Puma Studio

WWD: Puma Pumps Up Innovation Focus With Opening of New Los Angeles Office

Hypebeast: Inside PUMA Studio LA: A Contemporary Atelier by West of West

PUMA Studio featured in Issue 21 of The Commercial Project

ProjectPUMA Studio

LocationLos Angeles, CA

ClientPUMA Studio

Year2023

StatusBuilt

Sectorworking

PhotographyYoshihiro Makino

StylingAmy Chin

"Creativity runs wild at PUMA Studio this hub brings product, marketing and events together under one roof. Inspired by the concept of a traditional atelier with a contemporary twist, it contains showrooms, workspaces, libraries and design studios for both hands-on creation and cultural exchange."

- The Commercial Project

This approach positions the workplace not only as a site of production but also as an engine of culture, where unfinished ideas, raw materials and final products coexist to foster experimentation and innovation.

- Hypebeast

"The office is a “creation hub,” where influencers can record Puma’s design prototyping lab supported by libraries of materials and equipment used to create Puma apparel."

- Allyssa Rapp, Puma, LA Times

The material palette relies on a warm, minimal selection of wood, glass and matte aluminum, and custom tones and textures give each zone its own identity. The library’s deep-green velvet carpet and curvaceous, built-in sofa create a cosy, relaxing vibe, while the boardroom’s dark suede like plaster walls and cast-resin table offer a more formal, focused environment.

- The Commercial Project

“We wanted the boundaries between thinking, making and presenting to be genuinely porous so that the work happening in one space could spill into, influence and inspire what was happening in another,”

- Jai Kumaran, West of West

PUMA Studio

This approach positions the workplace not only as a site of production but also as an engine of culture, where unfinished ideas, raw materials and final products coexist to foster experimentation and innovation.- Hypebeast

"The office is a “creation hub,” where influencers can record Puma’s design prototyping lab supported by libraries of materials and equipment used to create Puma apparel."- Allyssa Rapp, Puma, LA Times

“We wanted the boundaries between thinking, making and presenting to be genuinely porous so that the work happening in one space could spill into, influence and inspire what was happening in another,”- Jai Kumaran, West of West

This approach positions the workplace not only as a site of production but also as an engine of culture, where unfinished ideas, raw materials and final products coexist to foster experimentation and innovation.

- Hypebeast

"The office is a “creation hub,” where influencers can record Puma’s design prototyping lab supported by libraries of materials and equipment used to create Puma apparel."

- Allyssa Rapp, Puma, LA Times

“We wanted the boundaries between thinking, making and presenting to be genuinely porous so that the work happening in one space could spill into, influence and inspire what was happening in another,”

- Jai Kumaran, West of West