Hypebeast features Puma Studio

Inside PUMA Studio LA: A Contemporary Atelier by West of West

"West of West’s design for the new PUMA Studio Los Angeles establishes the space as both a creative hub and a cultural platform, complementing the brand’s existing studios in Massachusetts and Germany.

Conceived as a contemporary atelier, the studio integrates showrooms, workspaces, libraries, and a prototyping lab within a flexible framework that also accommodates hospitality, entertainment, and events. This approach positions the workplace not only as a site of production but also as an engine of culture, where unfinished ideas, raw materials and final products coexist to foster experimentation and innovation." - Text by Zoe Leung